Ready or Not? Black Friday Online Shopping Frenzy
November 17, 2017 | by Chris Kalaboukis
Last year, online sales on Black Friday reached an all-time record of $3.34 billion, up 21.6 year-over-year...and this year's online sales are likely to exceed last year's record. Last year's holiday shopping surprise performance of online versus brick and mortar shocked the retail community and this year's Black Friday weekend will bring even more surprises.