How Technology is Shaping Marketing in the Next Decade

October 18, 2017   |   by Chris Kalaboukis
At the recent Consumer Electronic Show, Amazon’s Alexa wowed the crowds like no other product. The device, which like Apple’s Siri is wholly voice activated, goes a step further by adding skills, which work like apps on a smartphone. Google’s competing product, Google Home, has a similar function it calls “actions.”