On Building the Case for Storytelling
May 16, 2017 | by Chris Kalaboukis
One of the biggest challenges that internal change agents have when it comes to fostering a culture of storytelling in the workplace is building the business case -- why it matters and what the impact can be. The quote below, from John Kotter, author of Leading Change, will help. If you need help building your case, shoot me an email and I will send you some more "grist for the mill" -- links to compelling articles and videos on the topic.
Storytelling at Work: the blog
Storytelling at Work: the book
The author of both