6 Tools: Jobs to be Done with Tony Ulwick [interview]

March 20, 2017   |   by Chris Kalaboukis
Tony Ulwick is well known for the creation of Outcome-Driven Innovation® (ODI) and as the founder of Strategyn. In this recent interview, Chad McAllister sits down with Tony who shares 6 tools from his new book, Jobs to Be Done: Theory to Practice.