Kärcher’s Process for Developing a New Product that Captured the Market
February 14, 2017 | by Chris Kalaboukis
Where does this product story start? It begins with Kärcher North America, the market leader in carpet extraction cleaning. The core product line was 15 years old and in need of innovation. Chad McAllister interviews Bill Ott, Executive Vice President of the product development organization at Kärcher.