Conjoint Analysis for Product Managers and Innovators

December 21, 2016   |   by Chris Kalaboukis

What’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? Well, if not, it will after you listen to this interview. To explore the topic and walk through an example of using Conjoint Analysis, I tracked down the market research tool master Brian Ottum, who has 30 years experience in new product development.