The Only Three Swim Lanes that Matter to a Business

December 20, 2016   |   by Chris Kalaboukis

  In the course of my training with business leaders, we inevitably come to the existential business question… “What is the purpose of a business?” This is a great question, and one with a very simple answer. The purpose of a business is to create value. That’s it.  To create value.  Plain and simple.  That ...