Click Through to Kindness

November 20, 2016   |   by Chris Kalaboukis

HERE'S AN INTERESTING STATISTIC: The "click through" rate on negative headlines is 65% higher than positive headlines. People are far more curious about the negative than the positive. Parents, by the way, respond to their children with 10 times more "NO" statements than "YES" statements. No wonder why so many movies and TV shows are so full of conflict, violence, negativity, and scandal.