Innovation Decision Makers – the genius or the customer?

November 2, 2016   |   by Chris Kalaboukis
Steve Jobs was a genius.  He transformed his industry through innovation, making the right call at the right time for the right technology in the right product.  Famously, he avoided asking customers what they wanted, because they wouldn’t understand it and it would waste time. Steve Jobs was rare.  There are very few situations where ...