Four Cognitive Principles That Can Make Innovation Surprisingly Obvious

October 17, 2016   |   by Chris Kalaboukis
No matter how cool or useful our innovation is, it is very difficult to get people to try it if they don’t understand it. People are cognitive misers, and generally don’t like things they have to think a lot about.  If we have to explain what an innovation is, we are asking people to invest their ...