Customer Co-Creation: A Deeper Path to Empathic Understanding

October 14, 2016   |   by Chris Kalaboukis
Each year businesses spend an aggregate of $40B on market research.  This is largely in an effort to mine new insights about customers’ unmet needs, or to test out new ideas to see if a large enough segment of their customers (or of the general population) will react positively to them. Businesses have begun to realize ...