Stop Chasing The Last Big Thing

September 27, 2016   |   by Chris Kalaboukis

Business in the digital age has become a seemingly neverending series of “next big things.” Whether it’s e-commerce, search engine optimization, social media, big data or something else, the pattern of firms struggling to adapt is as predictable as Gartner’s hype cycle. First there is widespread panic, then a rushed effort to get up to ...