Creating products customers want with Innovation Wars

September 6, 2016   |   by Chris Kalaboukis

How can product managers help their organizations innovate in a way that will appeal to customers? Co-create with your customers. It is frequent advice, but how do you really accomplish it? To find out, I discussed the topic with the author of Innovation Wars: Driving Successful Corporate Innovation Programs. It’s an authoritative guidebook for innovators ...