FASCINATION: The DNA of Innovation

June 26, 2016   |   by Chris Kalaboukis

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I own a huge library of books on innovation. Mostly hardcover. The $27.95 variety with big indexes and forwards by people who make more money than I do.

Some of these books are actually good. Most of them bore me. (I must confess I have a secret desire, whenever I enter a bookstore, to put glue between pages 187 & 188 in all of the new releases just to see if the publishers get any complaints).

The books attempt to describe the origins of innovation. You know, stuff like "the innate human impulse to find a better way" and "the imperative to find a competitive edge." That sort of thing.

Corporate-speak, in other words.

In my experience, the origin of innovation is fascination -- the state of being intensely interested in something. Enchanted. Captivated. Spellbound. Absorbed.