Making Design Thinking Work in Complex Ecosystems

June 24, 2016   |   by Chris Kalaboukis
umio-home-3-colourWhilst the practice of “build-test-fail-learn-iterate” can lead to elegant innovation and superior user experiences in relatively simple, linear 1:1 company-customer markets such as consumer goods or tech, in markets characterised by many stakeholders with often competing interests, design thinking is less effective. Continue reading