Creativity Redefined for Innovation

June 8, 2016   |   by Chris Kalaboukis

The words “creative” and “creativity” have been hi-jacked by the world of advertising. The word means something specific to those familiar with Mad Men or Thirty-something advertising stereotypes. In these cases – and the cases of classic advertising – creativity was visual, copy, or positioning cleverness applied at the end of the new product process, when it was time to market downstream. Continue reading →