When Dogs Spark Big Ideas
April 12, 2016 | by Chris Kalaboukis
During the past 25 years I have facilitated more than 1,000 brainstorming sessions for a wide variety of heavy hitting organizations -- everyone from MTV to GE to government think thanks. I've worked with left-brained people, right-brained people, and reptilian-brained people.
As you might imagine, I've developed quite a few techniques to get people out of their heads and into a more robust realm of possibility. But the biggest breakthroughs I've seen have had less to do with my methods than they did with spontaneous occurrences.
Like the time a Porcelain Hotel Dog became the catalyst for a game changing product idea.