Move the Hole!

April 8, 2016   |   by Chris Kalaboukis

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I like what Edward deBono once said about the phenomenon of creative people trying to get results, but coming up empty (and I paraphrase). "If you are digging for oil and don't find any, move the hole!"

Pretty simple, eh? Sometimes, it seems as if aspiring innovators get fixated on a particular approach and, no matter what happens (or doesn't), they just keep doing the same old thing over and over again even when experience reveals that their approach is not working.

Of course, it's always possible that other factors are at play:

1. Perhaps the hole you've dug is too shallow and success is only a few shovelfuls away. Digger deeper, then, makes sense. Always possible.