How to Keep Small Group Brainstorming On Track

March 9, 2016   |   by Chris Kalaboukis

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If you are planning to lead any kind of ideation or brainstorming session in the near future and will be dividing the group into sub-groups, here's one thing to keep in mind:

No matter how clear the instructions you give or how much you reinforce the ground rules of brainstorming, there is a 95% chance that the small groups will default to any of the following instead of brainstorming: conversation, debate, storytelling, schmoozing, philosophizing, venting, and question-asking. Bet on it.

WHY does this happen? Because there is precious little time, in most organizations, for people to simply get together and TALK about their issues, problems, and concerns in a meaningful way. Too many people work alone and don't have enough opportunities to get input, information, non-threatening feedback, and the perspective of others.