Innovators: Welcome the Surprising

March 8, 2016   |   by Chris Kalaboukis
Innovators: Welcome the Surprising - Innovation ExcellenceWhen something unexpected happens don't get annoyed, get curious. Find out why. The customer with a weird complaint or a weird use for your product is one hundred times more interesting than the customer who is happy using your product in a conventional way. Welcome the surprising. Continue reading