Business Becomes Human

February 29, 2016   |   by Chris Kalaboukis

An R&D scientist once said to me, “We need to always begin new product development projects this way,” after sifting through more than 20 in-depth consumer narratives of their condition. These people went into great details about their lives, their struggles, their rituals, and their beliefs. As we unpacked their learnings, the scientist understood the complexities of having... Continue reading →