The Gold Left on the Table

January 6, 2016   |   by Chris Kalaboukis
The Gold Left on the TableWe always feel badly for clients of a full-cycle innovation project. After the many ideation and co-creation sessions, there are far too many viable concepts to pursue. In many cases, millions of dollars of market expansion, new products with tested, validated appeal, and new licensing opportunities get swept aside just because there are too many possibilities. Continue reading