The Rule of Thirds and Why it’s Key to Managing Massive Change

November 20, 2015   |   by Chris Kalaboukis

Transitions bring out the best and the worst in people. When we began the transition of our flagship PDF product, Acrobat, from boxed software to a subscription offering as part of our new Document Cloud—one of the more massive transitions in Adobe’s history—developing a new marketing strategy was just one of the hurdles we faced. I also learned firsthand that... Continue reading →