Myth Busted: Does Creativity Need Resources?

September 10, 2015   |   by Chris Kalaboukis
The importance of resources to company success was emphasized in the resource based view theory: “firms obtain sustained competitive advantages by implementing strategies that exploit their internal strengths, through responding to environmental opportunities, while neutralizing external threats and avoiding internal weaknesses” (Barney, “Firm resources and sustained competitive advantage”, 1991). Continue reading