Older consumers are generally more brand loyal while millennials seek innovation

August 30, 2015   |   by Chris Kalaboukis

Screen Shot 2015-08-28 at 5.32.20 PMTargeting innovation-hungry millennials?  We ought not forget our more established customers, who tend to purchase their tried and true products. Here is an interesting article I found by Andrew McDougal on Cosmetics Design- Europe.

He writes that while there is a big focus on attracting millennials who seek innovation right now, older consumers’ preferences become more established as they age suggesting that as they age, they become more brand loyal.

Check out the article here: