Older consumers are generally more brand loyal while millennials seek innovation
August 30, 2015 | by Chris Kalaboukis
Targeting innovation-hungry millennials? We ought not forget our more established customers, who tend to purchase their tried and true products. Here is an interesting article I found by Andrew McDougal on Cosmetics Design- Europe.
He writes that while there is a big focus on attracting millennials who seek innovation right now, older consumers’ preferences become more established as they age suggesting that as they age, they become more brand loyal.