Fighting for Innovation Attention

July 20, 2015   |   by Chris Kalaboukis
Fighting for Innovation AttentionApple, Lego, Philips, Samsung, IBM, GSK and, recently, Tata Steel, among many others – all have adopted open innovation initiatives to expand their organizations’ horizons. As competitive advantages enjoy shorter lives and the demand for external creative minds increases, you need to conquer the right audience to generate value. Continue reading