Category Archives: value

Want to Nail Pricing? Understand Market Dynamics First

Pricing is a game – one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re very unlikely to nail pricing the first time. And even if you do come close, you’ll have to adjust as your product and market mature. While you’ll never get pricing 100% right the first time, there’s no reason you shouldn’t set yourself up for the best possible chance at success.

Innovation Should Be Spelled With Two V’s

Should innovation be spelled with two v’s instead of one? With so many words starting with the letter v being so central to innovation and rolling up into two even more powerful v words, maybe we should spell it innovvation to help organizations remember to focus on the two keys to successful innovation: Value Veracity ...

The One Big Reason Every Business Needs To Embrace Complexity

The underlying premise of any organization is to create value. Historically, firms have done so through engineering ever greater efficiency. By honing internal processes, optimizing the supply chain and reducing product inventories, managers could improve margins and create a sustainable competitive advantage. That’s created a bias for simple, linear thinking. Adding extra variables to any ...

Innovation Is The Only True Way To Create Value

In The Outsiders, William Thorndike argues that the most essential skill for a manager is capital allocation. To prove his point, he profiles CEOs such as Henry Singleton of Teledyne and John Malone of TCI who, while not household names, achieved outsized returns by wisely deploying their firm’s resources. Thorndike also points out that most CEOs get their ...