Category Archives: Value Creation

5 Reasons Every Company Needs an Innovation Coach

Innovation is not a solo activity (and neither is my favorite sport to coach – basketball). And while the rare lone genius may be able to invent something on their own (although still always inspired by others), nobody can innovate by themselves. Innovation, by its very nature, requires collaboration. Companies are like brains. The brain ...

Making Design Thinking Work in Complex Ecosystems

umio-home-3-colourWhilst the practice of “build-test-fail-learn-iterate” can lead to elegant innovation and superior user experiences in relatively simple, linear 1:1 company-customer markets such as consumer goods or tech, in markets characterised by many stakeholders with often competing interests, design thinking is less effective. Continue reading

Toward a Better Definition of Innovation

In innovation, the process equals New Value Creation. This process of creation is non-linear, even iterative, insights-based, and way-finding, a process of discovery, not optimization. Sometimes, it can be like playing the children’s game Chutes and Ladders... Continue reading

Eight I’s of Infinite Innovation – Revisited

Eight I's of Infinite InnovationSome authors talk about successful innovation being the sum of idea plus execution, others talk about the importance of insight and its role in driving the creation of ideas that will be meaningful to customers, and even fewer about the role of inspiration in uncovering potential insight. But innovation is all about value and each of the definitions, frameworks, and models out there only tell part of the story of successful innovation. Continue reading

Embracing Quick Wins and Quick Losses

Embracing Quick Wins and Quick LossesWhen moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion. Continue reading

Are you a creative problem solver? Take the “Mad Men” challenge!

shutterstock_124144213 - mad man paidAs Head of Creative, you've been asked to deliver an ad campaign to increase the popularity of print media. The digital revolution has significantly eroded newspaper circulation. Pitch a solution. What will you propose? Continue reading