Innovation is not a solo activity (and neither is my favorite sport to coach – basketball). And while the rare lone genius may be able to invent something on their own (although still always inspired by others), nobody can innovate by themselves. Innovation, by its very nature, requires collaboration. Companies are like brains. The brain ...
Whilst the practice of “build-test-fail-learn-iterate” can lead to elegant innovation and superior user experiences in relatively simple, linear 1:1 company-customer markets such as consumer goods or tech, in markets characterised by many stakeholders with often competing interests, design thinking is less effective. Continue reading
In innovation, the process equals New Value Creation. This process of creation is non-linear, even iterative, insights-based, and way-finding, a process of discovery, not optimization. Sometimes, it can be like playing the children’s game Chutes and Ladders... Continue reading
Some authors talk about successful innovation being the sum of idea plus execution, others talk about the importance of insight and its role in driving the creation of ideas that will be meaningful to customers, and even fewer about the role of inspiration in uncovering potential insight. But innovation is all about value and each of the definitions, frameworks, and models out there only tell part of the story of successful innovation. Continue reading
When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion. Continue reading
Every day, more and more companies are faced with a classic dilemma, how do you thrive in a declining market? Continue reading
As Head of Creative, you've been asked to deliver an ad campaign to increase the popularity of print media. The digital revolution has significantly eroded newspaper circulation. Pitch a solution. What will you propose? Continue reading
One of the steps towards assessing value creation is observation and measurement. Continue reading