Category Archives: Value Analytics

Embracing Quick Wins and Quick Losses

Embracing Quick Wins and Quick LossesWhen moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion. Continue reading