Category Archives: UX

The Future of Insurance: 15 predictions for 2017

  Editor’s note: This is an excerpt from Matthew Griffin’s upcoming paper The Future of Insurance 2020 & Beyond. It is clear from the developments and progress made in 2016 though that the industry’s appetite, pace, and propensity for change, albeit partially fuelled by an increasingly competitive and dynamic marketplace, is accelerating. It’s unlikely that ...

Multi-Target Look at Social Media and Open Innovation

Given social media’s incredible reach and the potential for new and even more amazing platforms to quickly evolve, companies must begin to figure out how to leverage this tremendous power. The starting point, I believe, is to understand that a multi-target approach is needed because most open innovation efforts lie in three different circles. There ...

Want to Create Products Customers Love? Integrate User Experience

Product Management and User ExperienceChad McAllister interviews Larry Marine about about the critical steps for applying UX to product development. Larry is a User Experience expert that has helped many companies improve their products as well as design new products. He came to the field of UX through Don Norman’s Cognitive Science program at UC San Diego. Norman is frequently referred to as the father of UX and Larry learned directly from him. Continue reading

Designing Meaningful Products by Focusing on User Experience (UX)

Creating better products is hard. It is the work of a cross-functional team of talented innovators, developers, coders, engineers, manufacturers, marketers, sales people, and many more, that creates products that win the mind and wallet of the consumer. But where is our real challenge with creating successful products? Continue reading