Category Archives: user experience

Sense and Respond

Interview with Jeff Gothelf I had the opportunity recently to interview fellow author Jeff Gothelf to talk with him about his new book Sense and Respond, which is his second book with a major publisher and with his co-author Josh Seiden. Congratulations Jeff! 1. Why is it so important that companies embed the two-way conversation ...

User-centered design: how to merge it with a design thinking program

Sometimes underrated and later-introduced in the process, user-centered design is a fundamental tool for innovation. The design thinking approach most of the time offers a great deal of product structure for the team to deal with. If well conducted you can come out from a program like that with elements such as the main issue ...

Want to Create Products Customers Love? Integrate User Experience

Product Management and User ExperienceChad McAllister interviews Larry Marine about about the critical steps for applying UX to product development. Larry is a User Experience expert that has helped many companies improve their products as well as design new products. He came to the field of UX through Don Norman’s Cognitive Science program at UC San Diego. Norman is frequently referred to as the father of UX and Larry learned directly from him. Continue reading

Designing Meaningful Products by Focusing on User Experience (UX)

Creating better products is hard. It is the work of a cross-functional team of talented innovators, developers, coders, engineers, manufacturers, marketers, sales people, and many more, that creates products that win the mind and wallet of the consumer. But where is our real challenge with creating successful products? Continue reading