Category Archives: transportation

Poke the Box and Innovation Comes Out

One of the best ways to challenge people’s thinking and get a group moving in a direction towards innovation is to get the group to define the box. Of course a million and one innovation and creativity consultants will endlessly drone on about thinking outside the box, but how can think outside the box if ...

Is Digital Technology Really Making Us Any Better Off?

When Steve Jobs was trying to lure John Sculley from his lofty position as CEO at Pepsi to Apple, he asked him, “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” The ploy worked and Sculley became the first major CEO ...