Category Archives: strategy

Want to Nail Pricing? Understand Market Dynamics First

Pricing is a game – one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re very unlikely to nail pricing the first time. And even if you do come close, you’ll have to adjust as your product and market mature. While you’ll never get pricing 100% right the first time, there’s no reason you shouldn’t set yourself up for the best possible chance at success.

Why Hesitate? Innovate. Start, and Learn.

Innovation is not a linear, analytic process where a business case is built, investments made and products launched. Rather, it is a recursive, iterate framework for spending small increments of time and money to learn more and design a solution for a real problem.

Why Hesitate? Innovate. Start, and Learn.

Innovation is not a linear, analytic process where a business case is built, investments made and products launched. Rather, it is a recursive, iterate framework for spending small increments of time and money to learn more and design a solution for a real problem.

Why the Test & Learn Approach Does Not Work

The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. At The Strategy Distillery we believe (and have witnessed) this approach is life threatening to the future success of a newly launched product or service. Here's why...

What Appears to be Strategy Often is Not

I regularly engage in hansei (reflection) after each of my facilitation engagements. It’s a simple learning mechanism, essentially an after-action process of asking: what I expected to happen (my hypothesis if you will), what actually happened, and what explains the gap, if there is one. And there invariably is. The gap is where learning and insight live. ...

Five Innovation Lessons from 3M

3M is an iconic innovative company. Although mostly known for “sticky and scratchy things” (post-its and sandpaper), 3M have over 55,000 products, releasing 25 new products per week and had over 3700 global patents granted in 2016. Over 90,000 employees, 200 manufacturing plants and 86 labs are all focused on progressing 3M’s innovation agenda, but ...