Category Archives: strategic innovation

Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie Cunningham, Associate Director, Global Insights Business Lead—Specialty Division, The Clorox Company Jody McInerney, Senior Vice President, Burke, Inc. Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: ...

The Only Three Swim Lanes that Matter to a Business

  In the course of my training with business leaders, we inevitably come to the existential business question… “What is the purpose of a business?” This is a great question, and one with a very simple answer. The purpose of a business is to create value. That’s it.  To create value.  Plain and simple.  That ...