Category Archives: Southern Growth Studio

Revisiting Jill Lepore’s Debate with Clayton Christensen

Jill Lepore's New Yorker article about how Disruptive Innovations have failed and how the theory is bogus completely underestimates the forward-thinking and world-changing power of disruptive innovation in business.

What’s Your Innovation Definition?

So many organizations set out to innovate, but lose their way close to the finish line. All of the time, money, and energy invested loom over them like an ominous shadow of failure ready to overtake the whole scene. What happened? There was so much momentum, good will, collaboration, and then—the painful, public crash into the wall.

Lip Service or Real Metamorphosis? How Real Innovation Happens.

When we get called into a company it is often because a very expensive innovation effort failed. One of the huge global innovation firms was called in to create a new platform and what happens next is very much like a bad action movie—you know the story. No surprises. The company received breakthrough concepts but they don’t know ...

Essential Tactics for Innovation Intrepreneurs

For authentic innovation to occur at an organization, you have to craft the culture of a place to accept and embrace new ways of working together and being in the market. More often than not, teams or outsourced agencies follow an innovation method, create many concepts that are new to the market and certain to ...

The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The ...

Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie Cunningham, Associate Director, Global Insights Business Lead—Specialty Division, The Clorox Company Jody McInerney, Senior Vice President, Burke, Inc. Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: ...

Storytelling, the Brain & Work Culture

I love the quote by the poet Muriel Rukeyser that says “The universe is made of stories, not atoms.” Humans live for stories. We learn from stories at home, school, from friends, and also very compellingly at work. Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of ...

Storytelling, the Brain & Work Culture

I love the quote by the poet Muriel Rukeyser that says “The universe is made of stories, not atoms.” Humans live for stories. We learn from stories at home, school, from friends, and also very compellingly at work. Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of ...