This web app (available for an annual subscription of $12) takes you inside the box and into the world of creativity. With a few clicks of the mouse, you can generate thoughtful, fresh ideas to solve a problem or improve a product.
For those who have yet to read “Inside the Box: A Proven System of Creativity for Breakthrough Results,” the SIT method uses techniques that evolved through research that examined thousands of innovative products, demonstrating that innovation is teachable and accessible to anyone. SIT refutes the traditional view of creativity, which is typically considered as thinking “outside the box” to find big ideas. The app harnesses this method to help you generate ideas digitally.
How to use the web app:
- First register and create log-in credentials.
- Once logged in (and paid), review the five techniques to understand how each one works and how to apply them.
- View the sample project, Refrigerator, under My Projects. Review the Ideas List for examples of ideas generated with each technique. You may recognize some of these already from reading the book.
- Create your own new project and follow the instructions on how to apply the SIT method techniques.
- After applying the method(s), see the idea(s) you’ve generated. If you’re happy with your idea, the tool will allow you to write a more detailed description, get a new virtual product and share your breakthrough innovation via email, Facebook and Twitter using the hashtag #InnovateInsidetheBox.
Tips to help you navigate the tool:
- If you’re not sure where to start, you can always reference previous blogs and categories to view real life examples of each technique. Typically, I recommend starting a new project with subtraction because it helps address fixedness.
- Remember the difference between a component and an attribute because you will kick your project off by listing both.
- Don’t go outside of the Closed World. The Closed World includes only the resources available in the immediate area.
- You have the ability to create groups and add others to your projects.
Professors and instructors who are interested in teaching a course about innovation may want to consider using the Innovate! Inside the Box web app as a supplement. Download the faculty instruction manual, which includes a course guide and suggested materials.