Category Archives: sales

Servicing Your Future Hypermobile & Hyperconnected Customers & Workers

Welcome To The World Of Hyperconnected Just-In-Time-And-Place The concept of just-in-time appears in only three spaces according to Wikipedia – just-in-time manufacturing, a production strategy where things are built as they are demanded, computer programming, where just-in-time compilation can compile code just before use to improve run-time performance, and a recent addition, just-in-time teaching, a…

Marketing and Innovation are Inseparable

So, how does your Marketing serve your innovation? Does it define clearly and collaboratively? Does it integrate desirability, feasibility and viability in an optimal manner? Does it communicate with clarity and impact?

Storytelling, the Brain & Work Culture

I love the quote by the poet Muriel Rukeyser that says “The universe is made of stories, not atoms.” Humans live for stories. We learn from stories at home, school, from friends, and also very compellingly at work. Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of ...

Storytelling, the Brain & Work Culture

I love the quote by the poet Muriel Rukeyser that says “The universe is made of stories, not atoms.” Humans live for stories. We learn from stories at home, school, from friends, and also very compellingly at work. Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of ...