Category Archives: Roger Martin

Strategic Transformation at Tennis Canada

My friend Roger Martin (#3 on Thinkers50 list) penned a terrific article in The European Business Review on how the Canadian professional tennis association rose from oblivion to now boasting two young players ranked well inside the top 10 on the professional tennis circuit…in less than ten years. As of this writing, Eugenie Bouchard is ...

Where Will You Play? (Strategically Speaking)

The question of where to play, strategically speaking, is deceptively simple. Most companies don’t give it enough deep thought and consideration. My friend Roger Martin would say, in fact, that most companies adopt a mindset of “our ‘where to play’ is where God ordained us to play.” In other words, they act as if the ...

When Going in New Directions, It Helps to Have a Map

I developed the Play-to-Win Canvas, a large wall map, to help teams explore strategic possibilities. (Click HERE to download a full size PDF, or HERE for a personal A3 size, both sharable under a Creative Commons license.) So, you’ve decided you need to shift strategy. You’ve drafted your current strategy using the Roger Martin Playing ...

You Cannot Craft A New Strategy Until…

…you’ve defined the problem with the old one, reframed it as a choice between at least two mutually exclusive options, and generated some initial possibilities through focused, facilitated brainstorming. (Side rant to all the creativity “experts” out there poo-pooing brainstorming: Go pound sand. Brainstorming works very well with proper focus and facilitation. Creativity thrives under ...