Category Archives: R&D

A Prescriptive Process for ‘Make vs. Buy’ Decisions

You are about to develop a new product (or service, or process). However, your company may not have the skills or intellectual property to develop a part of it, so you are faced with the classic 'Make vs. Buy' decision. Do you have your own people develop that part, or do you use an external company for that?

How IoT is Transforming Unexpected Industries

By the late 1990’s computers became truly transformative, followed by Internet and email as conduits to a continuous flow of information that could be processed, analyzed and turned into action. Today, as digital connectivity transforms physical machines, we’re likely into the early days of a similar productivity boom.

Marketing and Innovation are Inseparable

So, how does your Marketing serve your innovation? Does it define clearly and collaboratively? Does it integrate desirability, feasibility and viability in an optimal manner? Does it communicate with clarity and impact?

Solving Business Problems with Artificial Intelligence

Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems? Here’s what AI learnings your business should keep in mind for 2017.