Category Archives: Prototyping

Failing Fast Causes More Failure

One scary statistic is that 70% of change initiatives fail. An overwhelming proportion of new product launches fail. Most new businesses fail. The sad fact is that failure is all around us. Is this why so many organizations talk about a fear of failure being one of their major innovation stumbling blocks? And, so what ...

User-centered design: how to merge it with a design thinking program

Sometimes underrated and later-introduced in the process, user-centered design is a fundamental tool for innovation. The design thinking approach most of the time offers a great deal of product structure for the team to deal with. If well conducted you can come out from a program like that with elements such as the main issue ...

Turning Good Ideas into Great Products

Turning Good Ideas into Great ProductsOne innovation method is to invite customers (in a B-2-B situation) or consumers (in a B-2-C scenario) into the creative process with you. Here, they will ideate, workshop concepts that arise in the session, augment concepts provided for them, and create some new product or service ideas that do not yet exist. Continue reading