Category Archives: product managers

Small Business Revolution: Re-energize Brands and Market Research [podcast]

Innovators and product managers need to think more strategically to expand their success – to become product masters. This is what executive teams want from their product managers, and this interview with my guest is a great case study for thinking strategically and reshaping an entire organization. What if you could create a new product ...

The Science of Success for Product Managers and Innovators [podcast]

In his book, Barking Up the Wrong Tree, Eric reveals the science behind what actually determines success and—most important—how you can achieve it. Eric also has a popular blog by the same name as his book that shares science-based answers and expert insight on how to be successful.

7 Change Styles for Product Managers & Innovators [Podcast]

We often need to help others we work with understand why change is required. It is a skill we can learn and my quest calls it Change Intelligence. Chad McAllister interviews Barbara Trautlein who wrote the book on the topic, Change Intelligence: Use the Power of CQ to Lead Change That Sticks. Read about it here or listen to the podcast.

The Essential 4-step Product Innovation Process [podcast]

I love hearing how companies are creating successful products that provide customers value, which is the topic of this episode. Gordon Stannis, the Director of Design and Strategy at Twisthink shares their approach to developing innovative solutions for their Fortune 500 clients. Gordon started his work as an industrial designer and then moved into product ...

The Design of Value Proposition Design with Alex Osterwalder

If you are new to Value Proposition Design, think of it as the third leg of a stool consisting of Lean Startup and Design Thinking as the other legs — all three are similar in intent and each provides valuable tools, arguably with Alex’s tools being most valuable to product managers who think like product leaders — or in my words, product masters.