Category Archives: Product Innovation

The Science of Success for Product Managers and Innovators [podcast]

In his book, Barking Up the Wrong Tree, Eric reveals the science behind what actually determines success and—most important—how you can achieve it. Eric also has a popular blog by the same name as his book that shares science-based answers and expert insight on how to be successful.

29 Innovation Activities for Your Next Ideation

I often get asked what activities a team should do in ideation to get better results and keep it fun. While there's a limitless list of possibilities that need to be tailored to each innovation challenge, I do have some favorites. Here are 29 that work and are adaptable to a variety of businesses and challenges.

How Product Quality Transforms Your Ability to Innovate [Case Study]

Too often, companies are sold on a target price for their product. They want to charge somewhere between what the market is willing to pay and what’s necessary to turn a profit — sometimes at four to five times the manufacturing cost. It’s tempting to take shortcuts in manufacturing and material selection to make more money. But poor quality comes at a cost...

A Prescriptive Process for ‘Make vs. Buy’ Decisions

You are about to develop a new product (or service, or process). However, your company may not have the skills or intellectual property to develop a part of it, so you are faced with the classic 'Make vs. Buy' decision. Do you have your own people develop that part, or do you use an external company for that?

Marketing and Innovation are Inseparable

So, how does your Marketing serve your innovation? Does it define clearly and collaboratively? Does it integrate desirability, feasibility and viability in an optimal manner? Does it communicate with clarity and impact?

8 Myths That Cost Innovation

One of the top skills businesses are requiring these days from prospective employees is the ability to think “innovatively”. What many organizations are getting wrong, however, is the true meaning behind innovation. Innovation is not just some buzzword you should be putting up on job postings or the company mission statement. Innovation is for real ...