In his book, Barking Up the Wrong Tree, Eric reveals the science behind what actually determines success and—most important—how you can achieve it. Eric also has a popular blog by the same name as his book that shares science-based answers and expert insight on how to be successful.
As innovators, we all want to do three key things: Create something new, fantastic and disruptive; Bring it to the market fast enough to capture its value and grow our business;
Do it again (and again, and again...)
I often get asked what activities a team should do in ideation to get better results and keep it fun. While there's a limitless list of possibilities that need to be tailored to each innovation challenge, I do have some favorites. Here are 29 that work and are adaptable to a variety of businesses and challenges.
Too often, companies are sold on a target price for their product. They want to charge somewhere between what the market is willing to pay and what’s necessary to turn a profit — sometimes at four to five times the manufacturing cost. It’s tempting to take shortcuts in manufacturing and material selection to make more money. But poor quality comes at a cost...
You are about to develop a new product (or service, or process). However, your company may not have the skills or intellectual property to develop a part of it, so you are faced with the classic 'Make vs. Buy' decision. Do you have your own people develop that part, or do you use an external company for that?
Lean Startup or Stage-Gate? More often organizations are not choosing one or the other but taking the “and” option and integrating both into their product processes. The challenge is how to get them to play nice with each other and gain the benefits of each without losing something in the process.
This infographic, compiled by the team behind Website Builder, offers 104 mobile marketing facts, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.
While brand positioning isn’t particularly hard to explain, neither is describing how a plane flies. But the physics of rapid air flow over the wings is one thing; actually designing and piloting a plane is something else all together.
So, how does your Marketing serve your innovation? Does it define clearly and collaboratively? Does it integrate desirability, feasibility and viability in an optimal manner? Does it communicate with clarity and impact?
One of the top skills businesses are requiring these days from prospective employees is the ability to think “innovatively”. What many organizations are getting wrong, however, is the true meaning behind innovation. Innovation is not just some buzzword you should be putting up on job postings or the company mission statement. Innovation is for real ...