Category Archives: Product Innovation

A Prescriptive Process for ‘Make vs. Buy’ Decisions

You are about to develop a new product (or service, or process). However, your company may not have the skills or intellectual property to develop a part of it, so you are faced with the classic 'Make vs. Buy' decision. Do you have your own people develop that part, or do you use an external company for that?

Marketing and Innovation are Inseparable

So, how does your Marketing serve your innovation? Does it define clearly and collaboratively? Does it integrate desirability, feasibility and viability in an optimal manner? Does it communicate with clarity and impact?

8 Myths That Cost Innovation

One of the top skills businesses are requiring these days from prospective employees is the ability to think “innovatively”. What many organizations are getting wrong, however, is the true meaning behind innovation. Innovation is not just some buzzword you should be putting up on job postings or the company mission statement. Innovation is for real ...

Back to Basics: Elements in the Product Story

Be clear with your product marketing! Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Prop: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical ...

Back to Basics: Elements in the Product Story

Be clear with your product marketing! Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Prop: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical ...