Category Archives: Procter & Gamble

The 5 Biggest Threats To FMCG Companies

Most FMCG has been pretty much insulated from the challenge of disruptive new business models by having brands with strong equities, good relationships with retailers, and prohibitively expensive manufacturing set-ups. However, it is not going to stay this way. There are 5 trends that together are starting to create a very explosive environment. And if you want ...

The 2015 Breakthrough Innovation Report

The 2015 Breakthrough Innovation ReportNielson released its 2015 BREAKTHROUGH INNOVATION REPORT tthat features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. Continue reading