Category Archives: Process

Overcoming Innovation’s Roadblocks: Poor Prioritization

Generating ideas is the fun (and frankly, easiest) part of innovation. The true challenge is prioritizing ideas which are equal parts desirable, feasible and viable. We’ve got a tool for that. This is the first in a multipart series on the Roadblocks to Innovation—where we’ll be providing real-world examples, actionable insights and practical tools that can ...

5 Ways to Defeat the Innovation Myth

Busting the alluring lie that a good idea is all it takes to be more innovative. Peter Drucker used to say, “Good intentions don’t move mountains; Bulldozers do!” I’d like to modify that by swapping the word “ideas” for “intentions.” Anathema! Ideas are the mother’s milk of innovation, right? Not so quick; hear me out. ...

5 Ways to Defeat the Innovation Myth

Busting the alluring lie that a good idea is all it takes to be more innovative. Peter Drucker used to say, “Good intentions don’t move mountains; Bulldozers do!” I’d like to modify that by swapping the word “ideas” for “intentions.” Anathema! Ideas are the mother’s milk of innovation, right? Not so quick; hear me out. ...

Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie Cunningham, Associate Director, Global Insights Business Lead—Specialty Division, The Clorox Company Jody McInerney, Senior Vice President, Burke, Inc. Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: ...

For whom do you create new products?

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets ...

Diabolically Simple Prototypes

If Camp A says it will work and Camp B says it won’t, a prototype will settle the disagreement pretty quickly. It will work or it won’t. And if it works, the idea behind it is valid. And if it doesn’t, the idea may be valid, but a workable solution is yet-to-be-discovered. Either way, a prototype brings clarity.

Ethnography Alone Cannot Generate Transformative Insights

Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience. Whether in-store or online, this ethnographic sensitivity has positively been ...

Top 100 Innovation Articles of 2016

Building upon the success of Braden Kelley’s Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2016 was our fifth full year of operations. To celebrate we’ve pulled together the Top 100 Innovation Articles of 2016 from our archive of over 7,500 innovation-related articles from more than 400 contributing authors. Click the ...