Category Archives: Pioneer

Max DePree: North America’s First CEO Design Thinker

Max DePree: North America’s First CEO Design Thinker - Innovation ExcellenceThe former CEO of Herman Miller, Max DePree said, “I’ve got so many MBAs, but what I need is a poet. Poets are the original systems thinkers." This poetic mode is the critical perspective in a human-factor and design business—and Herman Miller is the most apt precursor in the Design Thinking revolution, so they knew the value of this holistic, poetic lens where anything can be better designed to better suit real people. Continue reading