Category Archives: Philips

The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The ...

Key Tools for Back End of Innovation – How Philips does it

Alekasandro Grabulou, director of innovation & development of Philips, talks about key tools for redefining the role of innovation in a fast-paced era. Philips is a leader is health care, consumer lifestyle, and lighting. And, they fused their front end and back end innovation efforts, with great results and a compelling story. Continue reading

Fighting for Innovation Attention

Fighting for Innovation AttentionApple, Lego, Philips, Samsung, IBM, GSK and, recently, Tata Steel, among many others – all have adopted open innovation initiatives to expand their organizations’ horizons. As competitive advantages enjoy shorter lives and the demand for external creative minds increases, you need to conquer the right audience to generate value. Continue reading