Category Archives: Nielsen

“Faux Innovation” and Other Discontents

Over the course of this year, I’ve had the good fortune of working with three Global 50 companies – two U.S. based and one European.  I’ll simply refer to them as Company A, B and C.  Despite being in different industries (high-tech, financial services and industrial), one common theme emerged: senior leaders in each of ...

The 2015 Breakthrough Innovation Report

The 2015 Breakthrough Innovation ReportNielson released its 2015 BREAKTHROUGH INNOVATION REPORT tthat features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. Continue reading