Category Archives: mba student

MBA students and startup innovation

In a few months you might finish your MBA year. Probably you have already started making choices on what job you´d go to. As you read through junior manager positions or senior roles (depending on your career status) something strickens you: the word innovation appears repeatedly! Then you heard it (the word innovation) from job interviewers too. It definitely puzzles you. Were not these jobs about processes and being a boss as opposite to just experiencing high creativity levels in a company? Yes and no. Innovation gets “trendy” at certain times, which perfectly explains the over-abuse of innovation in marketing messages (even in job positions). Obviously, not all large companies make that cheap use of innovation. Furthermore, innovation is not only experienced in exciting startup projects like Airbnb and Uber (I think startups are the biggest contributors of innovation in many markets, but that is not the same as being … Continue reading