Category Archives: marketing

Brand Essence: The Rock’n’Roll of Business (Part Three)

Part 3 of 3 Your marketers either need to create a fire or be fired. If you have uninspired and uninspiring marketing professionals on your team, be warned. Give him or her one chance to kick into high gear. Then act decisively. Fire them if they cannot change tempo. Be bold and be emboldened. Marketers ...

Brand Essence: The Rock’n’Roll of Business (Part Two)

One real power of a brand is that it serves as a tuning fork for an organization, helping them quicken strategic decisions, vetting new opportunities, and making hard choices when projections are slipping away from the target. Nothing kills brand value more than short-term revenue focus. When the deafening sirens of Wall Street start signing, listening to the essence of brand can keep a company from wrecking on its own overexcited ambition. Brand is the moral DNA of an organization, and therefore it’s crucial to...

Top 100 Innovation Articles of 2017

Building upon the success of Braden Kelley’s Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. To celebrate we’ve pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the ...

Top 20 Innovation Articles of December 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are December’s twenty most ...

The Bright (and Innovative) Future of the Mom and Pop Shop

Small businesses can't compete with the massive logistics machines and bargaining power of mega retailers. Prime retail space prevents competing with the cost structure of online retailers, who ship out of low-rent warehouses, and may avoid sales tax for being out-of-state; or they can't offer same variety of online retailers. Yet, there is a future for small businesses...if they understand their advantage.

Top 20 Innovation Articles of November 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are November’s twenty most ...

Top 20 Innovation Articles of October 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are October’s twenty most ...

Why Holidays are Good for Innovation

Design and marketing are integral to the process of turning good ideas into successful innovations. And I believe that these are best integrated into the innovation process as early as possible, making the product story and the user interface an integral part of our innovative product or service.