Category Archives: marketing

The Secret Formula for Achieving Market Leadership

As Jack Welch so skillfully demonstrated while he led GE, Market Leadership is the one real strategy that has long-term staying power. H mandated that GE would be No. 1 or No. 2 in every market it was in, or it would get out. It was a “Market Leader or nothing” strategy, and it served GE well.

The Secret Formula for Achieving Market Leadership

As Jack Welch so skillfully demonstrated while he led GE, Market Leadership is the one real strategy that has long-term staying power. H mandated that GE would be No. 1 or No. 2 in every market it was in, or it would get out. It was a “Market Leader or nothing” strategy, and it served GE well.

Top 20 Innovation Articles of August 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are August’s twenty most ...

18 Major Reasons Why Businesses Fail [infographic]

Of course, running a business is no easy task. By identifying the main reasons for which most businesses fail, it would be easier to avoid them proactively. This infographic today looks at reasons for business failure and some effective solutions to avoid get into dire straits before it's too late.

How 3 Established Brands Unlocked New Growth [Case Study]

One thing that all great expansion case studies have in common is that the brand defined their frame of reference to their own advantage. You can do this for your brand, too. Read on for an explanation, three notable case studies, and a downloadable eBook pdf.

Top 20 Innovation Articles of July 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are July’s twenty most ...

Top 20 Innovation Articles of June 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are June’s twenty most ...

Top 20 Innovation Articles of May 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are May’s twenty most ...

Top 20 Innovation Articles of April 2017

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are April’s twenty most ...