Category Archives: market research

Small Business Revolution: Re-energize Brands and Market Research [podcast]

Innovators and product managers need to think more strategically to expand their success – to become product masters. This is what executive teams want from their product managers, and this interview with my guest is a great case study for thinking strategically and reshaping an entire organization. What if you could create a new product ...

Conjoint Analysis for Product Managers and Innovators

What’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? Well, if not, it will after you listen to this interview. To explore the topic and walk through an example of using Conjoint Analysis, I tracked down the market research tool master Brian Ottum, who has 30 years experience in new product development.

Technology is leading the shift of market research – a look at The Store-Checkers

The StoreCheckers“Technology is eating the world” as the famous motto says in the Silicon Valley. It turns out that it is also eating the market research and consulting world. In the last few years, this industry has experienced phenomenal growth and change in terms of how researches are conducted. In the past, paper and pencil ruled and the research process was long and laborious for both the supplier and the client. Continue reading